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Portrait of Linda Müller on a rooftop terrace overlooking Hamburg
About me

Hello, I'm
Linda Müller.

I'm driven by the question of how organizations can keep developing without losing sight of the people in them.

For me, humanity and effectiveness are grounded in my values and my stance, as well as my expertise and experience.

What matters to me: trust, openness and respect as the basis of collaboration. A culture that allows mistakes and spaces to learn where real development becomes possible. Structure that gives orientation instead of narrowing things down.

Background

My path

Economics, internet infrastructure, industry and now self-employment: every stage has sharpened how I look at organizations.

  1. StudiesB.Sc. & M.Sc. EconomicsInstitutional economics
  2. WorkInternational project managerInformation securityISO 27001ScrumSoftware developmentInternet infrastructure
  3. StudiesB.Eng. Industrial Engineering
  4. WorkAdvisor to the management boardStrategyOrganizational developmentOKRLeanProcess optimization
  5. TrainingPsychological & systemic coach
  6. TodaySelf-employedAI transformationOrganizational development
Story

How I got here

01

Roots & studies

I grew up in a values-based family environment that still shapes me today. In economics, I spent a long time studying institutional economics: the question of why systems function the way they do, and why people act the way they do.

02

Internet infrastructure

Driven by curiosity, I then ended up, rather by chance, in the internet infrastructure industry – an exciting world strongly shaped by American culture. As the only non-computer-scientist in the company, I had a steep learning curve: I worked on Linux systems and took full responsibility for a software product – from strategy through launch to customer conversations, sales, marketing and talks. That generalist role showed me how much can be achieved with professional curiosity and strong communication skills. Alongside my job, I completed my engineering degree, because I wanted to deepen my technical knowledge formally as well.

03

Industry

After that, I started as an advisor to the management board at a larger electrical engineering company. There, I introduced OKRs at the top level, coached leaders and teams, and built up Lean Management at two sites from scratch — from strategy all the way to running workshops on the shop floor.

04

Today

Then came starting a family — and with it, the clarity that I wanted to put my accumulated knowledge and values to use on my own terms. Today, I support people and teams in collaborating on the basis of humanity, respect, openness, curiosity and trust — while still achieving great results.

Work

Professional experience

Advisor to the Management Board | Responsible for Organizational Development and Strategy Günther Spelsberg GmbH & Co. KG · Schalksmühle
  • OKR rollout: strategy workshops, team coaching, goal-clarification processes
  • LEAN implementation across 2 sites with 250 employees
  • Development of a production and sales monitoring system
  • Responsible for liability disputes
Lessons Learned I fostered collaboration that worked independently of hierarchy and brought the organization to a new level in strategy and methodology. The best feedback I got when I left: one of the managing directors praised the quality of my results and the fact that I treated everyone with the same respect, whether an apprentice or a managing director.
International Project Manager Knipp Medien und Kommunikation GmbH · Dortmund
  • Overall responsibility for a B2B software product in internet infrastructure / DNS: product strategy, business model, go-to-market
  • Led agile development processes (Product Owner & Scrum Master)
  • Due diligence as part of a company acquisition
  • Introduction and responsibility for ISO/IEC 27001:2013 (information security)
Lessons Learned An incredibly steep learning curve around agile software development – from backend and frontend to deployment processes to legal and IT-security-related questions. I still draw on that foundation today, especially on topics like AI transformation.
Education

Education & training

Education

B.Eng. Industrial EngineeringHamburger Fern-Hochschule
M.Sc. EconomicsUniversity of Münster
B.Sc. EconomicsUniversity of Marburg

Most recent training

Psychological & systemic coach DACTE GmbH
AI expert for organizational development xpand Deutschland GmbH
Certified persolog® / DISC trainer xpand Deutschland GmbH
AI Agent Designer DesignThinkingCoach Academy
Mindset

How I work

My way of working has evolved over years through many conversations, mistakes, and genuine transformation processes.

01

Honest rather than polished

Reflecting honest perceptions takes courage. An outside perspective can often help uncover blind spots.

02

Structured

I like clarity. But clarity as an invitation, not as pressure. Good structure makes things easier, not harder.

03

Eye level as a principle

No "you have to do it this way." I accompany, you decide. It matters to me to enable the people I work with.

04

Showing process, not just results

The path is part of the work. I show how things come about — that makes the result understandable and transferable.

Topics

What I focus on

AI transformation is my core focus — these are the themes that carry it.

Lean as a mindset

Not just a method, but a way of thinking. Seeing waste, creating value, looking honestly at processes, and enabling and seeing people.

Agile organization (OKR | Scrum)

Teams that truly collaborate. Structures that enable ownership instead of preventing it.

Culture development

Culture is created in small moments. Leadership, work-life balance, humanity, connection. These aren't soft skills — this is the work.

Process optimization

A clear view of the value stream and clear workflows. Systems that are actually used.

Leadership & learning

Leading through change means staying in learning mode yourself. Genuine reflection instead of tidy answers.

Networking & connection

Impact happens through people. Connection between them creates creativity and resilience — and deserves a place in every change, right from the start.

Contact

Let's talk.

If you're curious: I'll listen, ask a few questions, and then we'll see if it's a good fit.

Book a call30 minutes · free · no obligation
Portrait of Linda Müller on a path in the park